Mark Rietveld and 360 Show Design Redesign Iconic Basspod Stage for EDC Las Vegas 2026

With nearly 20 years of experience spanning Tomorrowland, Defqon.1, Mysteryland, and EDC Las Vegas, the Co-Owner and Creative Director of 360 Show Design has established an extensive portfolio of international stage design and live entertainment projects.

Few elements of a major festival leave as immediate an impression as its stage. Whether defined by monumental structures, intricate lighting sequences, or carefully synchronized visual effects, these environments help establish the character of an event. Their creation demands expertise extending well beyond aesthetics, bringing together creative planning, technical development, and detailed production management. Mark Rietveld has devoted nearly two decades to this field, contributing to the design and realization of major entertainment productions across the world.

As Co-Owner and Creative Director of 360 Show Design, Rietveld operates within a specialized area of the entertainment industry where architectural concepts and production technology meet. The international company provides creative direction, stage architecture, production design, and technical integration for festivals, promoters, artists, and entertainment brands. His responsibilities include guiding the artistic development of projects and working with production professionals to ensure that proposed designs can be effectively realized within the requirements of each event.

His experience encompasses some of the most recognizable names in electronic music and live entertainment, including Defqon.1 Festival, Qlimax, Mysteryland, Tomorrowland, Creamfields Chile, Lost Lands Festival, So Track Boa, No Art Festival, Verknipt, and EDC Las Vegas. Beyond the festival circuit, his professional history includes the FIFA World Cup Qatar 2022 and major productions in Australia, reflecting a career that extends across different formats, countries, and production environments.

Mark Rietveld

Significant Projects and Industry Distinctions

Throughout its international work, 360 Show Design has participated in productions notable for their scale and technical requirements. One such project took place at the Johan Cruijff ArenA in the Netherlands, where the company contributed to a production that established the Guinness World Record for the largest laser show. Featuring 1,100 lasers, the event represented an exceptional undertaking in large-scale visual production.

The company’s contribution to the Lost Lands Festival Grand Finale also received a nomination for a Live Entertainment Production Award (LEPA) in 2026. This distinction added to its record of involvement in prominent live entertainment projects and recognized work associated with one of North America’s established electronic music festivals.

While these achievements demonstrate the scope of the productions associated with 360 Show Design, Rietveld’s work is equally concerned with the artistic decisions that shape the final result. Stage dimensions, lighting positions, visual sequences, and structural features are developed with attention to how they interact during a performance. Each element serves a specific purpose within the broader creative concept, helping establish an atmosphere suited to the event.

The Leadership Structure Supporting Complex Productions

The development of large-scale events requires coordination between creative and technical specialists, particularly when projects involve extensive installations and demanding production schedules. Within 360 Show Design, Rietveld collaborates with Bart Straver, Head of Production, and Pieter Truijen, Head of Design, whose respective areas of expertise contribute to the company’s operational and creative capabilities.

Straver directs production planning and technical coordination, overseeing the practical considerations necessary to implement detailed event concepts. Truijen leads the design process, developing stage environments that translate artistic requirements into workable visual and structural solutions. Rietveld provides creative oversight, ensuring that the different stages of development remain aligned with the overall direction of each production.

This working structure supports projects across Europe, North America, South America, Central America, Australia, and the Middle East. With each location presenting different logistical conditions and technical requirements, the team draws upon its international experience to develop productions appropriate to their venues and audiences.

Their collaborative approach has become an important part of 360 Show Design’s ability to manage assignments that combine substantial creative development with the practical demands of international event production.

Recent Productions Highlight Continued International Activity

In 2026, 360 Show Design’s work has included a varied selection of festivals and entertainment events. Among them are Verknipt Ziggo Dome, Don’t Let Daddy Know Amsterdam, Verknipt Warehouse Special Easter, Kingsland Festival, Empire Music Festival in Guatemala, Verknipt Unrestricted, EDC Las Vegas, and Verknipt Festival Utrecht.

One of the year’s central projects was the redesign of the Basspod stage at EDC Las Vegas 2026. Known as a distinctive part of the festival’s visual landscape, Basspod presented an opportunity for 360 Show Design to develop an updated stage environment within an established event setting.

The project involved reimagining the stage’s architectural and visual presentation, drawing on the company’s experience in creative design, lighting integration, and technical production. For Rietveld, the assignment contributed another major international festival project to a career that has included work across numerous prominent entertainment destinations.

The wider selection of 2026 productions also demonstrates the versatility required of a company operating in this field. Different venue capacities, festival identities, production schedules, and audience expectations all influence how a concept is developed. Through its work on these events, 360 Show Design continues to apply its expertise across a broad range of live entertainment settings.

Verknipt Arena

A Career Built Around the Experience of Live Performance

Rietveld’s professional outlook places particular importance on the relationship between design and the audience. Although advanced production technology has expanded what can be achieved on stage, he views the effectiveness of a project through the experience it ultimately creates.

“Great show design is about creating moments people remember,” says Rietveld. “Every project starts with a vision, but it’s the collaboration between creative ideas and technical expertise that turns that vision into something audiences can truly experience.”

His words reflect an approach in which creative ambition is supported by practical expertise, allowing visual concepts to develop into functioning live environments. It is a perspective that has accompanied his work through successive generations of festival production and changing expectations within the entertainment industry.

From long-running involvement with established festival brands to recent assignments in the United States and other international markets, Rietveld’s career demonstrates sustained activity within the field of stage design and creative production. His work with 360 Show Design has contributed to projects of varying scale and purpose, including a record-setting technical installation and an award-nominated festival finale.

As the company continues its international activities, Rietveld remains engaged in the creative development of live entertainment, contributing his experience to productions that bring together artistic direction, structural design, and technical execution.

Career Highlights

Defqon.1 Festival (2008–2023)
Qlimax (2008–2019)
Mysteryland (2010–2023)
Tomorrowland (2008, 2018)
FIFA World Cup Qatar (2022)
Creamfields Chile (2022–2026)
Lost Lands Festival (2023–2026)
So Track Boa (2024–2026)
No Art Festival (2025)
Verknipt (2025–2026)
EDC Las Vegas (2026)
Contribution to the Guinness World Record production for the largest laser show — 1,100 lasers at Johan Cruijff ArenA
360 Show Design’s Live Entertainment Production Award nomination — Lost Lands Festival Grand Finale